CHECKLIST

Even if you choose not to sell your goods or services online, a business web site can be a virtual marketing brochure that you can update on demand with little or no cost. Your presence on the Internet can be a useful marketing tool by providing richer pre-sale information or post-sale support and service. This might temporarily differentiate your product or service from your competitors'. E-marketing has lessened the disadvantage that small businesses have faced for years when competing with larger businesses. E-Commerce has redefined the marketplace, altered business strategies, and allowed global competition between local businesses. The term electronic commerce has evolved from meaning simply electronic shopping to representing all aspects of business and market processes enabled by the Internet and other digital technologies. Today's business emphasis is on e-commerce - rapid electronic interactions enabled by the Internet and other connected computer and telephone networks. Rapidly business transactions and unparalleled access to information is changing consumer behavior and expectations. Many small businesses assume that the Internet has little value to them because they feel that their product or service cannot be easily sold online. But inexpensive information processing and electronic media can help most small businesses provide better, faster customer service and communication. Do not hesitate to contact us if you need to establish a web presence.

Basics of eMarketing	Advanced Website Marketing	Advanced eMail Marketing	Advanced Search Marketing
When you complete the eMarketing e-course you will know: eMarketing Business models Internet history and statistics Banner Advertising strategies Banner advertising design E-mail techniques and strategies E-Mail problems and challenges Writing styles for e-mail Use of HTML and text in e-mail Ethics in e-mail marketing Mailing list criteria for e-mail marketing Integration of online and conventional marketing eMarketing definitions and terms Permission marketing models Legal implications of e-mail marketing E-Commerce promotion tactics E-Commerce strengths and weaknesses Online publicity Writing online press releases Developing news stories Developing effective databases Effective search engine optimization Directory vs. search engine differences Metrics for eMarketing Paid Placement search engine models Use of auto-responders Target marketing	When you complete the eMarketing e-course you will know: Effective site navigation Site design Navigation for sales Site typography Browser solutions on the web Colors and image flow Use of flash and active x Site requirements Site diagnosis methods and tools Effective copy techniques Visitor expectations Visitor load and its consequences Credit card acceptance processes eCommerce processes Checkout fundamentals Permission marketing models Legal requirements for your site Domain Registration and names Site hosting models Log files and metrics Requirements of any website Things to avoid Competition analysis Basic optimization Site load speed and its effect on Marketing Basic server issues Shopping cart differences Database and active server pages Target marketing	When you complete the eMarketing e-course you will know: Permission marketing e-mail list rental e-mail list compilation software platforms for delivery of e-mail legal issues Spam Design techniques for effective e-mail Writing styles for more response Ethics Metrics for e-mail marketing hyperlinks in e-mail HTML vs. plain text Using rich media and graphics Filtering systems E-mail bounces Timing of e-mail releases Managing e-mail marketing ASP solutions for e-mail campaigns Privacy issues COPPA-US (Children Online Privacy Protection Act, more att http://www.coppa.org/coppa.htm) E-mail marketing planning Demographic and Psychographics applications Strategic positioning of e-mail in the media mix	When you complete the eMarketing e-course you will know: How to get listed Using meta tags Measuring and tracking success How to get high rankings Keyword selection Pay for Position Programs Site design techniques for higher rankings How to deliver targeted pages Search engine descriptions Crawler based search engines Search directories Alt tags for your images Using descriptions for your site Cloaking and doorways, what to avoid Search engine ethics Landing pages from your listings Managing pay for position services Link building and analysis Search engine algorithms Search engine statistics for your marketing plan Top search engines Adding a search engine to your website Meta tag lawsuits How the Open Directory works Search engine submission software and services
Ni kan anlita oss för att sköta er marknadsföring på Internet under en 1 - 6 månaders period (eller längre). Vid frågor ring eller mejla förslag/kravspecifikation gärna till projektledning, Tel 0709-28 88 85 Jobbomat® eMarketing Solutions BOX 763 SE-120 02 ÅRSTA Tel 0709-28 88 85 E-mail Jobbomat@telia.com